Structural Equation Modeling in Marketing: Some Practical Reminders
Journal of marketing theory and practice, 2008-09, Vol.16 (4), p.287-298 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2008 ;Copyright 2008 M.E.Sharpe, Inc. ;Copyright M. E. Sharpe Inc. Fall 2008 ;ISSN: 1069-6679 ;EISSN: 1944-7175 ;DOI: 10.2753/MTP1069-6679160402
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