Research on the influence mechanism of anchors' professionalism on consumers' impulse buying intention in the livestream shopping scenario
Enterprise information systems, 2023-07, Vol.17 (7) [Peer Reviewed Journal]2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2022 ;ISSN: 1751-7575 ;EISSN: 1751-7583 ;DOI: 10.1080/17517575.2022.2065457
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