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IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS

Revue marocaine de recherche en management et marketing, 2020-12, Vol.12 (2), p.1-21 [Peer Reviewed Journal]

ISSN: 2028-5175 ;EISSN: 2458-665X ;DOI: 10.48376/IMIST.PRSM/remarem-v12i2.22082

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