How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects
Journal of business ethics, 2021-03, Vol.169 (2), p.261-277 [Peer Reviewed Journal]Springer Nature B.V. 2020 ;Springer Nature B.V. 2020. ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-020-04483-8
Full text available