The impact of skippable advertising on advertising avoidance intention in China
Marketing intelligence & planning, 2023-11, Vol.41 (8), p.1121-1137Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-07-2022-0298
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