Moral Self-Signaling Benefits of Effortful Cause Marketing Campaigns
Journal of business ethics, 2024-03, Vol.190 (2), p.371-398 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer Nature B.V. 2023. Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-023-05443-8
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