What we do know and don’t know about marketing communications on mature consumers
European journal of marketing, 2023-06, Vol.57 (8), p.1969-1995 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2020-0906
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