Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty
European journal of marketing, 2020-09, Vol.54 (9), p.2257-2286 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2018-0228
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