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Identity formation in VTUber Era

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  • Title:
    Identity formation in VTUber Era
  • Author: Bredikhina, Liudmila
  • Subjects: Humanities and Social Sciences
  • Description: Virtual YouTubers (VTuber) are streamers and vloggers who use 2D and 3D computer generated virtual characters and engage in creative activities on platforms such as Twitter, YouTuber, Twitch. VTubers first appeared in 2017 in Japan and adopted anime-like visual characteristics. Currently there're more than 10'000 VTubers and some of them have their own TV shows or work for international companies. Based on identity formation theories, this paper sheds light on VTubers identity construction, reasons for engaging in VTubers activities and gender expression. This research provides evidence that VTubers are not avatars, differences and similarities exist between En, Fr and J-VTubers because they formulate and put into practice different criteria based on individual self-expression and community interactions.
  • Creation Date: 2022
  • Language: English
  • Source: HAL SHS: Archive ouverte en Sciences de l'Homme et de la Société (Open Access)
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