The influence of explicit and implicit service promises on Chinese students' expectations of overseas universities
Asia Pacific journal of marketing and logistics, 2006-04, Vol.18 (2), p.129-145 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Barmarick Press 2006 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555850610658273
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