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MARKETING METHOD AND SYSTEM USING DOMAIN KNOWLEDGE

Digital Resources/Online E-Resources

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  • Title:
    MARKETING METHOD AND SYSTEM USING DOMAIN KNOWLEDGE
  • Author: THOMAS PUBLISHING COMPANY
  • Description: A method of evaluating advertising is disclosed based on analysis of user behavior in a market focused directory. Users actions are logged over a given time period. Implicit measures are derived from the log files and read into one or more databases. The implicit measures are aggregated across a plurality of user sessions and a report of the user behavior with respect to a single URL or a comparison between URLs is created.
  • Creation Date: 2007
  • Language: English
  • Source: USPTO Published Applications
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