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MARKETING METHOD AND SYSTEM USING DOMAIN KNOWLEDGE
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Title:
MARKETING METHOD AND SYSTEM USING DOMAIN KNOWLEDGE
Author:
GENNARO, JOHN
Subjects:
CALCULATING
;
COMPUTING
;
COUNTING
;
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
;
PHYSICS
;
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Description:
A method of evaluating advertising is disclosed based on analysis of user behavior in a market focused directory. Users actions are logged over a given time period. Implicit measures are derived from the log files and read into one or more databases. The implicit measures are aggregated across a plurality of user sessions and a report of the user behavior with respect to a single URL or a comparison between URLs is created. L'invention concerne une technique d'évaluation de publicité fondée sur l'analyse d'un comportement d'utilisateur dans un répertoire focalisé sur le marché. Des actions d'utilisateurs sont enregistrées sur une période donnée. Des mesures implicites sont dérivées de ces fichiers d'enregistrement et lues dans une ou plusieurs bases de données. Ces mesures implicites sont regroupées à travers une pluralité de sessions d'utilisateur et un rapport du comportement d'utilisateur par rapport à une URL unique ou une comparaison entre des URL est créé.
Creation Date:
2008
Language:
English;French
Source:
esp@cenet
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