O papel das emoções do consumidor em situações de discrepância de desconto
Revista brasileira de marketing, 2023-01, Vol.22 (1), p.1212023. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v22i1.21516
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