Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior
Journal of marketing, 2012-01, Vol.76 (1), p.20-37 [Peer Reviewed Journal]Copyright © 2012, American Marking Association ;Copyright American Marketing Association Jan 2012 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.10.0448 ;CODEN: JMKTAK
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