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Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

Journal of marketing, 2022-01, Vol.86 (1), p.132-148 [Peer Reviewed Journal]

The Author(s) 2021 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429211045687

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