The dark side of customer co-creation: exploring the consequences of failed co-created services
Journal of the Academy of Marketing Science, 2015-05, Vol.43 (3), p.279-296 [Peer Reviewed Journal]Academy of Marketing Science 2014 ;COPYRIGHT 2015 Springer ;Academy of Marketing Science 2015 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-014-0387-4 ;CODEN: JAMSDE
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