Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making
Journal of business ethics, 2013-03, Vol.113 (2), p.243-263 [Peer Reviewed Journal]Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media B.V. 2012 ;2015 INIST-CNRS ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1292-8 ;CODEN: JBUEDJ
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