An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior

Journal of the Academy of Marketing Science, 2003-01, Vol.31 (1), p.61-73 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Winter 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302238602 ;CODEN: JAMSDE

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