The influence of service quality and trade show effectiveness on post-show purchase intention
European journal of marketing, 2011-11, Vol.45 (11/12), p.1642-1659 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111167324
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