Angelic brand name priming: saintly branded food influences brand healthfulness perceptions
European journal of marketing, 2023-03, Vol.57 (4), p.1099-1129 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2021-0719
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