Understanding the role of influencers on live streaming platforms: when tipping makes the difference
European journal of marketing, 2022-11, Vol.56 (10), p.2677-2697 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2021-0815
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