Influence of Consumer Affinity toward Foreign Countries on Consumers' Regulatory Focuses

Journal of international consumer marketing, 2022-05, Vol.34 (3), p.346-356 [Peer Reviewed Journal]

2021 The Author(s). Published with license by Taylor and Francis Group, LLC 2021 ;2021 The Author(s). Published with license by Taylor and Francis Group, LLC. This work is licensed under the Creative Commons Attribution – Non-Commercial – No Derivatives License http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2021.1961335

Digital Resources/Online E-Resources