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Temporal Visual Profiling of Market Basket Analysis
IAENG international journal of computer science, 2022-05, Vol.49 (2), p.582
[Peer Reviewed Journal]
Copyright International Association of Engineers May 20, 2022 ;ISSN: 1819-656X ;EISSN: 1819-9224
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Title:
Temporal Visual Profiling of Market Basket Analysis
Author:
Arboleda, Francisco Javier Moreno
;
Ortega, Giovanni Perez
;
Luna, Jaime Alberto Guzman
Subjects:
Customers
Is Part Of:
IAENG international journal of computer science, 2022-05, Vol.49 (2), p.582
Description:
Market basket analysis allows analysts to understand the behaviour of customers. In this paper, we propose a novel technique to generate the profile of a customer with regard to his/her product purchase history. After obtaining the profile of a customer, we present a visual technique, to compare in a friendly and interactive way the profiles of customers over time. To show the expediency of our proposal, we performed experiments with a dataset of purchases of a retail market. The results showed that our proposal can be useful for stock planning and identifying customers with similar buying tendencies.
Publisher:
Hong Kong: International Association of Engineers
Language:
English
Identifier:
ISSN: 1819-656X
EISSN: 1819-9224
Source:
ROAD: Directory of Open Access Scholarly Resources
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