The body as a brand in social media: Analyzing Digital Fitness Influencers as Product Endorsers
Athenea digital, 2021-03, Vol.21 (1), p.1Copyright Universitat Autonoma de Barcelona, Servei de Publicacions Mar 2021 ;ISSN: 2014-4539 ;EISSN: 1578-8946 ;DOI: 10.5565/rev/athenea.2614
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