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A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion

Frontiers in psychology, 2022-05, Vol.13, p.903023-903023 [Peer Reviewed Journal]

Copyright © 2022 Zhou and Tong. ;Copyright © 2022 Zhou and Tong. 2022 Zhou and Tong ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2022.903023 ;PMID: 35615168

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