Cuteness or Coolness—How Does Different Anthropomorphic Brand Image Accelerate Consumers’ Willingness to Buy Green Products?
Frontiers in psychology, 2021-08, Vol.12, p.599385-599385 [Peer Reviewed Journal]Copyright © 2021 Lu, Liu, Tao and Ye. 2021 Lu, Liu, Tao and Ye ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.599385 ;PMID: 34531775
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