The risk-value trade-off: price and brand information impact consumers' intentions to purchase OTC drugs
Journal of pharmaceutical policy and practice, 2021-01, Vol.14 (1), p.11-11, Article 11 [Peer Reviewed Journal]COPYRIGHT 2021 BioMed Central Ltd. ;2021. This work is licensed under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;The Author(s) 2021 ;ISSN: 2052-3211 ;EISSN: 2052-3211 ;DOI: 10.1186/s40545-020-00293-5 ;PMID: 33487179
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