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Business models: A challenging agenda

Strategic organization, 2013-11, Vol.11 (4), p.418-427 [Peer Reviewed Journal]

The Author(s) 2013 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 1476-1270 ;EISSN: 1741-315X ;DOI: 10.1177/1476127013510112

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  • Title:
    Business models: A challenging agenda
  • Author: Baden-Fuller, Charles ; Mangematin, Vincent
  • Subjects: Business administration ; Humanities and Social Sciences
  • Is Part Of: Strategic organization, 2013-11, Vol.11 (4), p.418-427
  • Description: Most research on business models lies in the literature on strategy and competitive advantage and focuses on their role as descriptors of actual phenomenon, often by reference to taxonomic categories. In this article, we explore how business models can be seen as a set of cognitive configurations that can be manipulable in the minds of managers (and academics). By proposing a typology of business models that emphasizes the connecting of traditional value chain descriptors with how customers are identified and satisfied, and how the firm monetizes its value, we explore how business model configurations can extend current work on cognitive categorization and open up new possibilities for organization research.
  • Publisher: London, England: SAGE Publications
  • Language: English
  • Identifier: ISSN: 1476-1270
    EISSN: 1741-315X
    DOI: 10.1177/1476127013510112
  • Source: HAL SHS: Archive ouverte en Sciences de l'Homme et de la Société (Open Access)
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