THE ROLE OF BRAND IMAGE AND PERCEIVED QUALITY OF PRODUCTS MEDIATE EWOM'S EFFECT ON THE PURCHASE INTENTION OF MILLENNIAL CONSUMER: SIDO MUNCUL HERBAL MEDICINE AND HERBAL PHARMACY’ INDONESIAN CONSUMERS STUDY
Eurasia: economics & business, 2024-01, Vol.79 (1), p.25-41 [Peer Reviewed Journal]EISSN: 2522-9710
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