Impulsive purchase behaviour of Z generation of Muslim women on TikTok shop: the application of S-O-R framework
Journal of Islamic marketing, 2024-01, Vol.15 (2), p.493-517 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-06-2022-0182
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