The Impact of Perceived Brand Globalness on Consumers' Purchase Intention and the Moderating Role of Consumer Ethnocentrism: An Evidence from Vietnam
Journal of international consumer marketing, 2020-01, Vol.32 (1), p.47-68 [Peer Reviewed Journal]2019 Taylor & Francis Group, LLC 2019 ;2019 Taylor & Francis Group, LLC ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2019.1619115
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