Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media
Australasian marketing journal, 2020-11, Vol.28 (4), p.160-170 [Peer Reviewed Journal]2020 ;2020 Australian and New Zealand Marketing Academy ;ISSN: 1441-3582 ;ISSN: 1839-3349 ;EISSN: 1839-3349 ;DOI: 10.1016/j.ausmj.2020.03.002
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