The impact of live video streaming on online purchase intention
The Service industries journal, 2020-07, Vol.40 (9-10), p.656-681 [Peer Reviewed Journal]2019 Informa UK Limited, trading as Taylor & Francis Group 2019 ;2019 Informa UK Limited, trading as Taylor & Francis Group ;ISSN: 0264-2069 ;EISSN: 1743-9507 ;DOI: 10.1080/02642069.2019.1576642
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