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COVID-19 pandemic: consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore

Asia Pacific journal of marketing and logistics, 2022-11, Vol.34 (10), p.2299-2313 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2021-0235

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  • Title:
    COVID-19 pandemic: consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore
  • Author: Cho, Heetae ; Chiu, Weisheng
  • Subjects: Attitudes ; Audiences ; Celebrities ; Cognition & reasoning ; Consumer behavior ; Consumers ; Coronaviruses ; COVID-19 ; Decision making ; Fitness equipment ; Medical research ; Pandemics ; Physical fitness ; Purchase intention ; Purchasing ; Social distancing ; Sporting goods
  • Is Part Of: Asia Pacific journal of marketing and logistics, 2022-11, Vol.34 (10), p.2299-2313
  • Description: PurposeThe study aims to explore how the perception of coronavirus disease 2019 (COVID-19) affects argument quality of advertisement, attitude and purchase intentions of the indoor fitness products based on the elaboration likelihood model (ELM). Moreover, the moderating effect of exercise involvement was examined.Design/methodology/approachA total of 283 consumers in Singapore were recruited during the partial lockdown period. Data analysis was employed using the partial least squares structural equation modeling (PLS-SEM).FindingsThe results of data analysis showed that perception of COVID-19 affected argument quality of advertisement, attitude and purchase intention of indoor fitness products. Meanwhile, argument quality resulted in a favorable attitude toward indoor fitness products, which, ultimately, led to the purchase intention. In addition, exercise involvement positively moderated the influence of argument quality on attitude.Originality/valueThe findings provide implications for businesses and researchers to understand sport consumer behavior during the COVID-19 pandemic.
  • Publisher: Patrington: Emerald Publishing Limited
  • Language: English
  • Identifier: ISSN: 1355-5855
    EISSN: 1758-4248
    DOI: 10.1108/APJML-04-2021-0235
  • Source: ProQuest Central
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