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Evolving Role of Social Media in Health Promotion: Updated Responsibilities for Health Education Specialists

International journal of environmental research and public health, 2020-02, Vol.17 (4), p.1153 [Peer Reviewed Journal]

2020 by the authors. 2020 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph17041153 ;PMID: 32059561

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  • Title:
    Evolving Role of Social Media in Health Promotion: Updated Responsibilities for Health Education Specialists
  • Author: Stellefson, Michael ; Paige, Samantha R ; Chaney, Beth H ; Chaney, J Don
  • Is Part Of: International journal of environmental research and public health, 2020-02, Vol.17 (4), p.1153
  • Description: The use of social media in public health education has been increasing due to its ability to remove physical barriers that traditionally impede access to healthcare support and resources. As health promotion becomes more deeply rooted in Internet-based programming, health education specialists are tasked with becoming more competent in computer-mediated contexts that optimize both online and offline consumer health experiences. Generating a better understanding of the benefits and drawbacks to using social media in the field is important, since health education specialists continue to weigh its advantages against potential concerns and barriers to use. Accordingly, this Special Issue aims to explore social media as a translational health promotion tool by bridging principles of health education and health communication that examine (1) the method with which social media users access, negotiate, and create health information that is both actionable and impactful for diverse audiences; (2) strategies for overcoming challenges to using social media in health promotion; and (3) best practices for designing, implementing, and evaluating social media forums in public health. In this commentary, we discuss the updated communication and advocacy roles and responsibilities of health education specialists in the context of social media research and practice.
  • Publisher: Switzerland: MDPI
  • Language: English
  • Identifier: ISSN: 1660-4601
    ISSN: 1661-7827
    EISSN: 1660-4601
    DOI: 10.3390/ijerph17041153
    PMID: 32059561
  • Source: GFMER Free Medical Journals
    PubMed Central
    ProQuest Central
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