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Postcode Anywhere hones databases

Marketing (London), 2011-05, p.13

Copyright Haymarket Business Publications Ltd. May 2011 ;ISSN: 0025-3650 ;CODEN: MARKBC

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  • Title:
    Postcode Anywhere hones databases
  • Author: Bennett, Andy
  • Subjects: Online data bases ; Product introduction ; Small & medium sized enterprises-SME ; Software ; User interface
  • Is Part Of: Marketing (London), 2011-05, p.13
  • Description: Address cleansing software is an essential tool for keeping contact databases accurate. Without a way of maintaining data quality, there's no way to be sure your communications are hitting their target. Postcode Anywhere's address cleansing software is very different. Using a unique adaptive matrix that progressively learns and adjusts to whatever data it's exposed to, it searches out and intelligently corrects any errors and inconsistencies in an address. The user interface is clear and common customization options are pre-selected.
  • Publisher: London: Haymarket Business Publications Ltd
  • Language: English
  • Identifier: ISSN: 0025-3650
    CODEN: MARKBC
  • Source: ProQuest Central
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