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Danone forms umbrella brand for soya products.(DANONE Group)

Marketing (London), 2006-01, p.03

COPYRIGHT 2006 Haymarket Media Group ;Copyright Haymarket Business Publications Ltd. Jan 18, 2006 ;ISSN: 0025-3650 ;CODEN: MARKBC

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  • Title:
    Danone forms umbrella brand for soya products.(DANONE Group)
  • Author: Clark, Nicola
  • Subjects: Divestiture ; Equity stake ; Food industry ; Marketing ; Product introduction ; Soy products ; Soybean products
  • Is Part Of: Marketing (London), 2006-01, p.03
  • Description: Danone is seeking to capitalize on the popularity of soya-based foods with the launch of an umbrella brand, Senja. Initially, the brand will be used to launch a range of desserts, but insiders say it has been devised to sit across various products, including drinks and supplements. Danone is in the process of divesting itself of some of its businesses as it focuses on its water, yogurt and biscuit products. Earlier this month it agreed to sell its Amoy Asian food unit to Japanese company Ajinomoto.
  • Publisher: London: Haymarket Media Group
  • Language: English
  • Identifier: ISSN: 0025-3650
    CODEN: MARKBC
  • Source: AUTh Library subscriptions: ProQuest Central
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