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Techknow

Marketing (London), 2014-10, p.24

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Title:
Techknow
Author: Exon, Mel
Subjects: Computer industry ; Internet marketing ; Market entry ; Marketing ; Mobile commerce ; Product introduction ; Technological change ; Technology adoption ; Wearable computers
Is Part Of: Marketing (London), 2014-10, p.24
Description: Sometimes talk of frictionless mobile payments and proximity-based targeting has felt a little like waiting for jetpacks. The phrase proximity-based targeting may not make your pulse race, but forget the clunkiness of a QR code or the basic act of swiping a card over a sensor using NFC technology, or location-based services such as Foursquare. Instead, say hello to iBeacon. Unveiled by Apple last year as part of its iOS 7 launch, it is described as a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence and use that proximity to pass data. Two things make this particularly interesting for marketers. First, the fact that the beacons use Bluetooth LE, so succeed in delivering greater accuracy than GPS, while draining less precious battery power. Second, the data transfer is passive and immediate: it seems they're finally at a point when devices can talk to one another without them needing to do the work.
Publisher: London: Haymarket Media Group
Language: English
Identifier: ISSN: 0025-3650
CODEN: MARKBC
Source: AUTh Library subscriptions: ProQuest Central

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