On the Other Hand: Enhancing Promotional Effectiveness with Haptic Cues
Journal of marketing research, 2020-02, Vol.57 (1), p.100-117 [Peer Reviewed Journal]American Marketing Association 2019 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/0022243719878390
Digital Resources/Online E-Resources
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||