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The role of vicarious learning strategies in shaping consumers' uncertainty: the case of live-streaming shopping

Internet research, 2024-05, Vol.34 (3), p.891-916 [Peer Reviewed Journal]

Emerald Publishing Limited. ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-06-2022-0415

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