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Wear in or wear out: how consumers respond to repetitive influencer marketing

Internet research, 2024-05, Vol.34 (3), p.810-848 [Peer Reviewed Journal]

Emerald Publishing Limited. ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-01-2022-0075

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