Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance
Strategic management journal, 2009-12, Vol.30 (12), p.1310-1334 [Peer Reviewed Journal]Copyright 2009 John Wiley & Sons, Ltd. ;Copyright © 2009 John Wiley & Sons, Ltd. ;Copyright Wiley Periodicals Inc. Dec 2009 ;ISSN: 0143-2095 ;EISSN: 1097-0266 ;DOI: 10.1002/smj.798 ;CODEN: SMAJD8
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