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Initial Impressions in the Organizational Buyer-Seller Dyad: Sales Management Implications

The Journal of personal selling & sales management, 1992-07, Vol.12 (3), p.57-65 [Peer Reviewed Journal]

1992 Taylor and Francis Group, LLC 1992 ;Copyright Journal of Personal Selling & Sales Management Summer 1992 ;ISSN: 0885-3134 ;EISSN: 1557-7813 ;DOI: 10.1080/08853134.1992.10753917

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