Customer engagement in social media: a framework and meta-analysis
Journal of the Academy of Marketing Science, 2020-11, Vol.48 (6), p.1211-1228 [Peer Reviewed Journal]Academy of Marketing Science 2020 ;COPYRIGHT 2020 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00731-5
Full text available
Previous
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||