skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Tutum Teorisi Açısından Ülke İmajı, Ürün İmajı ve Tüketici Satın Alma Niyeti(An Empırıcal Examınatıon Of The Relatıonshıps Among Country Image, Product Image And Customers’ Purchase Intentıon From The Perspectıve Of Attıtude Theory)

Journal of management & economics, 2018-12, Vol.25 (3), p.1033-1050 [Peer Reviewed Journal]

ISSN: 1302-0064 ;EISSN: 1302-0064

Full text available

Citations Cited by
  • Title:
    Tutum Teorisi Açısından Ülke İmajı, Ürün İmajı ve Tüketici Satın Alma Niyeti(An Empırıcal Examınatıon Of The Relatıonshıps Among Country Image, Product Image And Customers’ Purchase Intentıon From The Perspectıve Of Attıtude Theory)
  • Author: Tolga ; Burak
  • Subjects: attitude theory ; buying intention ; Country image ; product image
  • Is Part Of: Journal of management & economics, 2018-12, Vol.25 (3), p.1033-1050
  • Description: Country image is accepted as an extrinsic cue like brand image and its effect on consumers product evaluation has been studying since 1960s. Many effect models and scales has been used on country image researches so far. But recently, attitude theory is seen as the most proper model to find the effects of country image on consumer product evaluations. Attitude theory is pointed that it is the most effective method to explain the effects of cognitive and affective evaluations on the customer behaviors. Country image effects on the customer product evaluations studied both cognitive and affective level in our research. It is founded out in this research that product image of a given country and the buying intention for that product is effected both by cognitive and affective component of the attitudes. Cognitive and affective component effect buying intention both directly and indirectly through product image. But the effect of affective image on buying intention is relatively weak. In the light of datas, it was showed that using both cognitive and affective component of the country image and product-country image in marketing activities of Japanese products may occur considerable effect on target consumers. However, it was founded that only product-country image (general product image) of US and France did considerable effect on buying intention.
  • Publisher: Celal Bayar University
  • Language: German
  • Identifier: ISSN: 1302-0064
    EISSN: 1302-0064
  • Source: AUTh Library subscriptions: ProQuest Central
    Directory of Open Access Journals
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait