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Should HMV be rescued and can a model be found to ensure its survival?

Marketing (London), 2013-01, p.27

Copyright Haymarket Business Publications Ltd. Jan 30, 2013 ;ISSN: 0025-3650 ;CODEN: MARKBC

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  • Title:
    Should HMV be rescued and can a model be found to ensure its survival?
  • Author: Mercer, Nick ; Morrison, Scott ; Curtis, Tim ; Todd, Sarah
  • Subjects: Consumers ; Marketing ; Music ; Retail stores
  • Is Part Of: Marketing (London), 2013-01, p.27
  • Description: Several executives shared their views on whether HMV should be rescued and can a model be found to ensure its survival. According to Nick Mercer, commercial director of Eurostar, while there is no doubt the music and entertainment sector has been dominated by the supermarkets and online operators such as iTunes and Amazon, there is still room for a quality high-street operator. HMV is a fantastic brand and has the support of music labels and film distributors which want to see a specialist retailer survive. Sarah Todd, CEO of G2 Joshua added that HMV still has a proposition that can be relevant, and still holds a place within consumers' hearts.
  • Publisher: London: Haymarket Business Publications Ltd
  • Language: English
  • Identifier: ISSN: 0025-3650
    CODEN: MARKBC
  • Source: ProQuest Central
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