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French Connection

Marketing (London), 2012-05, p.21

Copyright Haymarket Business Publications Ltd. May 30, 2012 ;ISSN: 0025-3650 ;CODEN: MARKBC

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  • Title:
    French Connection
  • Author: Benjamin, Kim
  • Subjects: Brand image ; Credibility ; Market shares ; Retail sales ; Retail stores ; Social networks
  • Is Part Of: Marketing (London), 2012-05, p.21
  • Description: Earlier this month, the Duchess of Cambridge was spotted rummaging through the sales racks of French Connection's King's Road store in London. While the mid-market fashion brand has built up a loyal celebrity following, French Connection's recent performance on the high street has been far less impressive. Peter Corrieri, director, EPFD and an ex-head of menswear design at French Connection, said that other mid-level brands have since successfully entered the market and, with the rising brand credibility of the low-price chains, French Connection has had to work hard to regain credibility and relevance. Chris Willingham, partner, Fallon, said that French Connection is neither low-price nor high-fashion, so it needs to carve out its value offering in this dangerous, competitive middle ground.
  • Publisher: London: Haymarket Business Publications Ltd
  • Language: English
  • Identifier: ISSN: 0025-3650
    CODEN: MARKBC
  • Source: ProQuest Central
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