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Brand health check: Tesco

Marketing (London), 2012-03, p.25

Copyright Haymarket Business Publications Ltd. Mar 21, 2012 ;ISSN: 0025-3650 ;CODEN: MARKBC

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  • Title:
    Brand health check: Tesco
  • Author: Barnes, Rachel
  • Subjects: Market penetration ; Market shares ; Marketing ; Profits ; Retail stores ; Sales ; Superstores
  • Is Part Of: Marketing (London), 2012-03, p.25
  • Description: People know that what goes up must come down. But for Tesco, this phrase seems particularly apt, with the shock news last week that UK boss Richard Brasher is to leave this summer. His decision appears to be a direct result of group CEO Philip Clarke taking back responsibility for the UK business following a year of poor trading. Over the past decade, sales, profits and market share figures for Tesco -- Britain's biggest retailer and the third-biggest in the world -- have consistently been in the ascendancy. Then came last Christmas, and with it Tesco's worst sales performance in decades.
  • Publisher: London: Haymarket Business Publications Ltd
  • Language: English
  • Identifier: ISSN: 0025-3650
    CODEN: MARKBC
  • Source: ProQuest Central
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