Marketing the adventure: utilizing the aspects of risk fear thrill to target the youth traveller segment
Tourism review (Association internationale d'experts scientifiques du tourisme), 2013-01, Vol.68 (3), p.44-54 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-03-2013-0010
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