Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of food type and product label
The Journal of consumer marketing, 2023-11, Vol.40 (7), p.869-883 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-03-2022-5273
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